Souhegan Wood Products is a fourth-generation family company that recycles sawdust into a series of industrial products for the paper, textile, and rubber belting industries – using methods and machinery they pioneered.

SWP unveiled a series of customization options for their sought-after belt-winding cores, long, strong compressed particle spools onto which long sheets of material like conveyor belt rubber, cardboard, or industrial fabrics are wound. Manufacturers can select from a menu of additions and materials to build a core to hold their specific materials and to fit their factory’s winding equipment and workflows. This B2B brochure captures the specs and benefits into one, easy-to-reference sales tool for use at trade shows and one-on-one opportunities.

SWP has been a client since 2010, and has worked with us for their identity design, website, print collateral, advertising, trade show presence, and merch.


Design: Kevin Karn
Copywriting: Devon Dams-O’Connor

View brochure as a PDF