Moore College of Art & Design: Student Recruitment Campaign Concepts
Moore College of Art & Design isn’t the kind of art school that teaches students how to paint and then sends them off into the world with a portfolio and a wish. The Philadelphia liberal arts college for women doesn’t graduate starving artists; its alumnae are creative professionals with real-world career skills and the kind of leadership chops to make things happen for themselves. This concept celebrates the present aptitude and future potential of Moore students once they leave campus, a valuable amalgamation of talent and profession.
Design/concept: Kevin Karn
Copywriting/concept: Devon Dams-O’Connor
Creative direction: David Moore
Agency: CCA