Ben & Jerry’s Foundation: Website
A very unorthodox non-profit, the Ben & Jerry’s Foundation doesn’t need donors and doesn’t have a singular area of focus for their grant-giving activity. Instead, they aim to make change in the way they’ve found to be most effective – by focusing less on the “what” and more on the “how.” By funding non-profit organizations that focus on grassroots strategies and constituent leadership, they ensure their grants make real-world impacts. This website redesign helps to make their approach clear to their audience and the logic-based eligibility questionnaire helps potential applicants see what grant programs they might qualify for – saving valuable time for both applicants and B&JF staff.
Design: Kevin Karn
Copywriting: Devon Dams-O’Connor
Development: Jen Witkowski
