Each June, local Buffalo brewmasters rub elbows with Hauptman-Woodward Institute researchers at HWI’s Brewing Science event, while attendees sip beer samples from branded Pyrex beakers. The postcard invitation matches the casual vibe of the event, while playing up the science-y location and purpose of this fundraiser, by featuring textbook-style illustrations and a range of beer-nerd factoids.

 

Design & illustration: Kevin Karn
Copywriting: Devon Dams-O’Connor

• Collateral
• Direct
• Hauptman-Woodward Institute