The VYCC fall crew members needed some blaze orange hoodies for the work they’d be doing out in the woods all autumn. Sure, they could’ve thrown a logo on it and called it good enough. But, like most things VYCC, they made the extra effort to make things more meaningful for their members.

VYCC hoodie front logo print

VYCC crew members wearing the new fall hoodie

Every season, VYCC crew members and leaders do a lot of work. And they put a lot of tools to use in the process. We utilized the recognizable silhouettes of those tools to recreate the VYCC logomark for the back of this crew uniform. Easily identifiable from a distance. Really fun to investigate close-up.

VYCC hoodie back print

VYCC hoodie back print

VYCC hoodie back print detail

VYCC hoodie back print detail

VYCC hoodie back print detail

 

Design/concept and illustration: Kevin Karn
Concept: Devon Dams-O’Connor